Client
Gadsby
Focus
e-commerce · integrations
Core stack
Craft CMS, Checkout, Reviews.io
For Gadsby, we acted as a dedicated technical partner focused on eliminating friction in the buying journey. Our mission was to resolve critical checkout bottlenecks while modernizing the platform's integration ecosystem and search visibility.
What we did
Key contributions
Checkout & Payment Recovery
Diagnosed and resolved high-priority payment and address validation errors, ensuring 100% reliability in the final stages of the customer journey.
Complex Integration Migration
Managed the transition between mission-critical third-party services, including the replacement of Feefo with Reviews.io and the implementation of Doofinder product feeds.
Performance & Speed Engineering
Conducted deep-level server response time tuning and frontend optimizations to improve Core Web Vitals and overall site speed.
Technical SEO & Metadata
Automated sitemap management and implemented advanced schema markup (FAQ category schemas) to enhance organic search presence.
CMS Workflow Enhancements
Empowered the content team by adding alt-text automation, linkable product features, and expanded navigation controls within the Craft CMS environment.
Bug Squashing & UX Polishing
Fixed deep-seated behavioral issues, such as quantity resets during cookie acceptance and shipping data discrepancies for logged-in users.
Impact
In numbers
Checkout reliability after payment recovery
Outcome
A stabilized, high-converting e-commerce platform where technical debt is minimized, and the path from product discovery to payment is seamless.
- Craft CMS
- Checkout
- Reviews.io
- Doofinder
- Core Web Vitals
Up next
Continuous frontend evolution and system integration for a large-scale organization
View case studyFacing something similar?
Tell us about your project — we'll show you how we'd approach it.
Get in touch