Sendbird
From legacy code to a fully managed marketing website for a global communications platform
Client
Sendbird
Focus
web platforms
Core stack
Frontend modernization, Build pipeline, SEO & AEO
Taking over an existing codebase is one of the toughest challenges in web development. Sendbird — a leading in-app communications platform — came to us with a site that needed a fresh start: a legacy frontend stack, locked third-party dependencies, and infrastructure that left performance on the table.
What we did
Key contributions
Frontend Modernization
Migrated the entire frontend from a deprecated legacy stack to a modern framework, regaining full control over the codebase and dependency tree.
Infrastructure & Build Optimization
Rebuilt and streamlined the build and deployment pipeline and optimized asset loading for faster page delivery.
Scalable UI Foundation
Implemented global styles and a reusable component library, turning new page and section production into a fast, consistent process.
Performance, SEO & AEO
Significantly improved site performance scores, with ongoing SEO and AEO work to keep the site visible both in traditional search and AI-driven answer engines.
Security & Reliability
Regular updates and proactive vulnerability prevention to keep the site stable and secure.
Dedicated Web Team
We continue to operate as Sendbird's outsourced web department, fully responsible for the marketing site end-to-end.
Outcome
A modern, fast, and secure marketing website — run by a long-term partner the client trusts as their own in-house web team.
- Frontend modernization
- Build pipeline
- SEO & AEO
- Component library
Up next
Building a high-performance marketing website from the ground up for an AI-powered service
View case studyFacing something similar?
Tell us about your project — we'll show you how we'd approach it.
Get in touch