Australian Ballet
Enhancing user experience and content scalability for a national cultural icon
Client
Australian Ballet
Focus
web platforms
Core stack
Craft CMS, Ticketing UX, SEO
Working alongside the primary development team, we provided specialized engineering support to modernize the digital presence of Australia's national ballet company. Our focus was on creating a flexible, high-performance frontend capable of handling complex booking flows and rich media storytelling.
What we did
Key contributions
Ticketing UX Refinement
Engineered the frontend components for the ticket booking journey, ensuring a frictionless, mobile-first purchase flow for high-demand seasonal performances.
Modular Content Architecture
Designed and implemented flexible content models that allow the marketing team to build immersive, media-rich landing pages without technical debt.
Technical SEO Excellence
Conducted deep-level SEO hardening and metadata optimization to maintain high visibility for production keywords and artist profiles.
Frontend Performance
Optimized critical rendering paths and frontend assets to ensure the site remains fast and responsive during peak traffic periods and ticket releases.
Team Collaboration
Successfully integrated with the core development squad, providing targeted expertise in Craft CMS and modern frontend best practices.
Outcome
A refined, artistically driven digital platform that balances complex ticketing logic with an effortless content management experience.
- Craft CMS
- Ticketing UX
- SEO
- Performance
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